I’ve found a sunglass from Costa that will cost around $171 and the rest and most models will cost more than that! However, Why Are Costa Sunglasses So Expensive?
I will share some points on why a company’s products are priced high such as the brand value, materials, market location, selling methods, etc.
Note: This article is written based on proper research, and some information is generated from my personal opinion to make every part of this content logical.
Why Are Costa Sunglasses So Expensive?
Costa offers a unique lens technology with 100% polarized and UV protection features, durable frames, comfortable nose pads, and mostly, a trusted product returning and repairing facility. That’s why Costa sunglasses are expensive.
Costa sunglasses are stylish and offer a great level of protection from the sun. Whether you’re looking for a pair of shades to wear to the beach or the golf course, Costa has a pair of sunglasses that will fit your needs.
So, if you’re looking for a high-quality, stylish, and durable pair of sunglasses, Costa is a great option. Yes, they may cost a bit more than your average pair of shades, but they’re worth the investment.
What To Look To Find Why Costa’s Products Are Expensive?
One word isn’t enough to describe why Costa’s sunglasses are high-priced. Here I’ve listed some main points and also explained the topics deeply to tell you the reason behind their product pricing.
Costa’s Brand Value
History: Costa is an American manufacturer of sunglasses founded in 1983. The company was created by Ray Ferguson in Daytona Beach.
According to Wikipedia, in 2013, Costa was contracted by another company named Essilor for roughly $270 million, which is good enough at that time and in the case of the sunglass sector.
What’s special about their brand value?
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A report said that Costa associated with a car driver who works with NASCAR named Austin Dillon, and he said that Costa is no longer going to create unlimited numbers of sunglasses.
This was from 2017, and from that time, Costa started to create a limited quantity of special edition sunglasses.
This is the main reason why Costa sunglasses are highly-priced because companies like Apple follow the same process and only produce a limited quantity of special edition products.
Production materials are something that can directly impact product pricing because the lower the material cost, the lower the price will be for the product.
Costa takes this thing seriously and that’s why they are using multiple materials to create the frames. They mostly use the following materials:
- Co-Injected Nylon Frames: Costa’s co-injected nylon frames are quite tough. They run an environment-friendly bio-resin process to offer multiple colors for the nylon frames. It is resistant to heat and cold. See an example
- Acetate: These frames are produced from tree pulp that ensures a premium feel and unique pattern. The frames can be adjusted based on your face type. See an example.
- Metal: These frames are widely popular and considered expensive materials. You’ll find different colors with metal frames. See an example.
Note: With almost every Costa sunglasses, you’ll find hydro lite rubber on the temples that help the frame stay on the face perfectly when the frame gets wet.
As you can see, Costa uses the most popular and advanced materials for the frames, and it is normal to charge a high price for their products.
Like other companies, Costa is also using plastic and glass materials to produce the lenses.
However, Costa is something different than others because both, plastic and glass lenses are made of 7 layers to make them eye-protective, and the lenses are scratch resistant. The extra seven layers can be a big reason behind their high-priced products.
Read a post on Costa plastic vs glass lenses
Costa developed the 580 lens technology only for their lenses, and this technology is the first and most advanced innovation made for lenses.
The lenses are 100% UV protected and polarized also. The color boosting feature is also remarkable because Costa is the first company that has created a technology with color-enhancing features.
This can be another reason why Costa sunglasses are more expensive than others.
See their lens features in the image
Location can be another reason why a company’s products are expensive. For instance, If Apple Inc were located in India, the price of the iPhone would not be that much.
Same as Costa, it’s a company based in the USA, and they primarily focus on the US market, so ultimately, Costa products tend to be high priced.
Their production cost is also high because they bring materials at a high price.
- Direct Selling: Costa offers a direct-buying option for customers to get all the products from a one-stop marketplace. You can get the original price for all sunglasses.
- Selling Via Dealers: Costa also lets businesses worldwide sell their products, and you can get the same product and price from the dealers. Find Costa Dealers
- Third-party Companies: Companies like sunglasshut, Amazon, and sportrx offer Costa sunglasses at the best price.
Look, since the sunglasses can be found on multiple platforms, the price can be different and you might think the price is expensive.
Office Management Cost
The head office of Costa is located in Daytona Beach, Florida, United States. And as you can assume that they pay a good amount of money on managing their office and employees.
Product Return and Repairing Cost
They have a great option for customers to get return and repair products if the customers notice any issues after purchasing a product from Costa.
Costa has a dedicated team that takes care of this department, and as you know, running such a big department requires a lot of investment that can directly impact the product pricing.
Did you complete reading the whole post? If so, you shouldn’t ask the same question, Why Are Costa Sunglasses So Expensive?
After countless steps, Costa sunglasses come to the market, with many stories behind them.
The sunglasses market is so demanding in the world, the brand has a good reputation, they only sell polarized models, and that’s why Costa sunglasses are not inexpensive.
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